Some information about West
West is a German brand of cigarettes, currently owned and manufactured by Imperial Tobacco. West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!".
In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers".
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