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About Virginia Slims cigarettes
Virginia Slims is a brand of cigarette manufactured by Altria (formerly Phillip Morris Companies). The brand was introduced in 1968 and marketed to young professional women using the slogan "You've come a long way, baby."
Virginia Slims are much narrower (23 mm) circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are 85 mm), sold only in longer 100 and 120 mm lengths, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce. They are also sold in "Superslims", "light," "ultra-light," and menthol varieties. The packaging, designed by Walter Landor, is white with colored stripes running lengthwise along the left side.
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